When working with a company that uses its IT department as a “gatekeeper,” you need to find ways to work with IT staff to get SEO recommendations implemented quickly. Here we’ll discuss our recommendations for making the SEO/IT relationship work to improve the efficiency and effectiveness of SEO campaigns. If you’ve never worked on an […]
As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay. In Fluency, MSL has an AI-driven […]
In an email to Google Partner Program members around the world, Google announced changes to the Program structure and badge criteria. The changes were initially slated to take place June 2020, but due to the pandemic will now go into effect beginning in February 2022. This means Partners will have a year to meet the […]
