Mobile location data is a versatile tool for marketers; it can act as a kind of real-world cookie substitute, help define audiences, provide competitive insights and enable online-to-offline attribution. And it’s now being deployed in the service of virus tracking as well as offering a near real-time look at the condition of the (offline) economy. […]
Google announced a new feature for Podcasters named Google Podcast Manager. Podcast Manager allows podcasters to see how well their podcasts are performing in Google Search. What Podcast Manager does. Google Podcast Manager enables “podcasters can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and […]
I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I […]
