Custom and performance insights notifications have been added to the Google Ads mobile app, Google announced Thursday. Custom notifications. You can now set up custom notifications to help you keep tabs on the metrics that matter most to your business. Custom notifications from the Google Ads mobile app. Source: Google. “Let’s say you’re planning a […]
Following the lead of Apple’s Safari and Mozilla’s Firefox, this January Google announced the end of support for third-party cookies in Chrome by 2022. Simultaneously, the company promoted its “Privacy Sandbox” initiative as an industry collaboration to develop new privacy friendly methods of audience targeting that don’t rely on unique IDs or individual cross-site tracking and offer […]
Creativity can be the catalyst for change. But motivating teams to actively search for that spark of inspiration can be a challenge. We asked marketing leaders how they approach the creative process, and how they use their leadership skills to create opportunities for innovation. What tactics do you use to keep your creative teams motivated? […]
