It was a post by Sara McNamara on LinkedIn which drew our attention to the fact that, to the extent account matching depends on tracking corporate IPs, it would run into problems if everyone started working from home. Which, of course, is largely what has happened over the last three to four months. Is there […]
The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have planned for their PPC routines this week through Cyber Monday. What will paid search and paid social marketers be looking for, monitoring, launching, adjusting this week? What have they learned […]
Google announced that the Discover performance report within Google Search Console will now include all data, including Chrome data. As you may know, users can access stories from Google Discover in multiple ways. One way is in the Google Search app or on Google.com’s home page. But also, Discover can be seen when you open […]
