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Google Q1 earnings offer hope ad slump won’t be as bad as some expect
Google reported Q1 earnings this afternoon, beating analysts’ revenue expectations that were partly moderated by the COVID crisis. The company announced $ 41.16 billion in revenue compared with $ 40.3 billion expected. Significant slowdown in March. Alphabet CFO Ruth Porat said, “Performance was strong during the first two months of the quarter, but then in […]
How would an SEO agency be built today? Part 1: Consumers and trends
The pandemic put everything to a halt. Then, it forced people and businesses alike in the beginner’s mind. The Zen concept hints at a seeming paradox: as you know more and more about a subject, you tend to dismiss other possibilities. What follows is a quest of shaping choices for the near future in a […]
Compare ad management tools for Google Shopping, Amazon, and more
As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market […]