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Stop! Think twice before using nofollow on your website
Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links. This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing for you in the first place. Even more disturbing is the fact that search engine […]
Next on Live with Search Engine Land: The SEO gender gap and how to close it
On Friday, September 11, join us for a discussion on the gender gap in SEO. We will talk about new research, experiences of women in SEO and solutions for improving female representation and pay equity in the search industry. Our panelists will include: New research from DeLeon and North Star Inbound shows that women account […]
Setting up your content syndication program for success
When done right, content syndication can be an invaluable method for generating B2B targeted names, contacts and responses that meet your ideal customer profile. A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your […]