On Friday, July 17, Search Engine Land Editor George Nguyen, will host a discussion on running an e-commerce site on Shopify and how to optimize your Shopify site for better search rankings. The coronavirus pandemic has shifted shopping behavior online and businesses have adapted by flocking to platforms like Shopify so that they can continue […]
User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved covers the various tools to used generate and distribute UGC, as well as how it works to improve online visibility in search results, and how it drives traffic and sales. […]
Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who can code a bit but aren’t really that comfortable with it. What often happens is that there ends up being one or two […]
