Exclusive to MarTech Today, data-based digital marketing platform Epsilon said it has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a platform which supports personalized customer journeys. The output is a […]
Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews before buying. The scale of the fake reviews problem is not precisely documented, but it’s “in the millions” across sites, […]
Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a session called Unleashing the Power of Online Video Ads at SMX West in San Jose, CA, three speakers shared their expertise in creating messaging that connects with audiences […]
