Every industry has had to deal with the effects of COVID differently, and in the martech world that means record demand for some companies while others have seen business grind to a halt. “When the pandemic broke out we saw people freeze in place and being asked not to spend money so there was not […]
As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product tags. For more than a year, Instagram has been testing product tags for organic Shopping […]
Numbers are not words, but they can tell a story. That is the starting point for “data storytelling.” Digital marketers have to craft narratives that tell their target audiences everything they want to know about a product or service. In her keynote at MarTech, Nancy Duarte spoke about the importance of turning data into stories. […]
