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The data problem in Google Smart Shopping campaigns [Video]
[embedded content] Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware of the limited insights inherent to Smart Shopping campaigns, as well as what the metrics provided actually convey. During our Google Shopping session of Live with Search Engine […]
Google confirms indexing issues with both canonicalization and mobile-indexing
If you have been following our newsletter, you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be dropping out of the Google index. We suspected canonicalization issues with Google and we were right, partially. Google said no only are there canonicalization issues but also issues with mobile-indexing. […]
Video: Eli Schwartz on Google Panda gutting a site’s traffic
Eli Schwartz — no, we are not related — was in New York last December and stopped by my office to chat. I decided to capture most of our conversation on my video camera and use it for vlog material. He was a good sport and let me publish it on YouTube. Eli told me […]