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This week in martech
Nielsen looks at remote work habits Nielsen, the global media metrics and insights provider, has been taking a close look at how remote working has impacted daily lives and habits. Nielsen’s August 2020 “Total Audience Report”—a special “work from home” edition—drew on standard Nielsen television, radio and digital measurement methodologies, drawing data from tens of […]
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
“We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.” — Facebook (Advertising revenues increased by 17% year-over-year to $ 17.4 billion.) “. . . but then in March we experienced a […]
Halting campaigns shouldn’t be your only brand safety precaution
As the United States reflects on the riot that occurred on Capitol Hill on Wednesday, social media platforms have taken action against President Trump for his role in fomenting insurrection. While the outgoing president may be absent from these platforms, a stunned nation continues to react as more details regarding the event, and what’s to […]