If you’re a B2B marketer, there’s a solid chance your marketing strategy look’s something like this: Email campaign (complete with drip) Search ads Newsletters Events and tradeshows A white paper here and there ABM for high-value prospects Not a bad approach, but unfortunately it’s the same exact strategy every single one of your competitors are […]
Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $ 60 billion business. We were still talking about Yahoo as a player in search, enhanced campaigns ushered in mobile as a marketing must-do just two years prior and ads-only Google Shopping was three years old. Fast-forward […]
Bing has added new visual search features to its sponsored Shopping results, the company announced Thursday. Users can click on the visual search icon in the Shopping search bar or in a product result to search for visually similar items. This feature has launched for clothing and shoes, with an expansion into home decor planned […]
