Last week, I published the last vlog interview I conducted before the lockdown in New York. This week, I have part one of the first one I conducted after New York opened up again. I was lucky enough for Kevin Lee, who helped cultivate the search industry in so many ways, to come out to […]
Google is launching a digital “try it on” experience for some cosmetics-related queries using augmented reality, the company announced Thursday. It is working with data partners ModiFace and Perfect Corp to visualize thousands of eyeshadow shades and lipsticks from brands such as L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. The feature is launching this […]
Numbers are not words, but they can tell a story. That is the starting point for “data storytelling.” Digital marketers have to craft narratives that tell their target audiences everything they want to know about a product or service. In her keynote at MarTech, Nancy Duarte spoke about the importance of turning data into stories. […]
