Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as a digital marketing layer, the term “performance programmatic” becomes more useful and more instructive in terms of describing where it fits into the performance marketing ecosystem […]
Google has posted about a reporting glitch in Google Search Console’s performance reports. This reporting bug is specifically for the Google Discover performance reports and you may notice a “significant drop in Discover reporting,” Google said. What went wrong. Google said there was an “internal logging issues” that caused this issue. Google is working on […]
The Director of SEO at Razorfish, Brian Ussery, an individual who I’ve known in the SEO space for almost twenty-years, chatted with me about the earlier days in the SEO industry. We also talked about the new evergreen GoogleBot and some tips and things to look out for when doing SEO for e-commerce sites. Brian […]
