Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s properties as well as to the moves it’s made in response to the pandemic. “We’ve now had a chance to take a […]
Eligible small and medium-sized businesses are starting to receive Google Ads credits in their accounts over the coming weeks. If you receive one of these credits, you may be wondering how best to spend this bonus budget for maximum impact. Credits will show up automatically in qualifying accounts, and the maximum credit is equivalent to […]
Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews before buying. The scale of the fake reviews problem is not precisely documented, but it’s “in the millions” across sites, […]
