“Use proper link markup, do not use fragment URLs for links you want crawlers to discover and follow, and you should be building websites that work well with JavaScript and the links will be found,” Martin Splitt, developer advocate at Google, summed up on Google’s Webmaster Conference Lightning Talk Wednesday. [embedded content] The right way […]
Affiliate marketing channels are in widespread use by retailers, and now Button, a mobile commerce optimization platform, has developed a deep linking and app-tracking capability for affiliate channels through its new product, Reach. Button integrates with publishers to place calls to action within content, believing, as Button CEO Michael Jaconi has said, that “the internet […]
Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it is to discover and use your Shopify store, the more likely people are to […]
