There’s never been a better time to launch an email campaign to attract new customers. Why? The way consumers purchase products and engage with brands is changing. Ecommerce is exploding. Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year, according to Digital Commerce 360 estimates.
Acquisition email campaigns are a great way to reach new online customers. And an acquisition email campaign can be fast, painless and very profitable – if you follow a few key guidelines while executing your campaigns.
In this new report, Claritas shares real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics provide a true measure of a campaign’s success.
Read it and learn how to seamlessly integrate acquisition email into your media mix to drive more effective and efficient one-on-one engagement with your best prospects.
Visit Digital Marketing Depot to download the “Ten Tips for Acquisition Email Success,” from Claritas.