When done right, content syndication can be an invaluable method for generating B2B targeted names, contacts and responses that meet your ideal customer profile. A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your […]
Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off this summer, but Discovery ads have emerged from testing and are now available to all advertisers globally. […]
Google’s net U.S. ad revenue will decline this year by 5.3% according to eMarketer’s newly revised digital ad forecast. That’s a big change from its earlier and more bullish ad forecasts (global, search), which envisioned nearly 13% growth for Google. Facebook and Amazon will grow. Yet Facebook and Amazon ad revenues will continue to grow, […]
