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Tag: wants

SEM

Google Ads wants advertisers to give broad match another shot

November 17, 2020November 17, 2020adminComment(0)

Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in a blog post Monday. For example, says Google, the broad match keyword “women’s hats” […]

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