Retail

See how visits to retail, grocery, workplaces are trending with Google Mobility Reports

Google’s COVID-19 Community Mobility Reports show how visits and length of stay in various place categories have changed compared to a baseline period before the pandemic. The reports, which are published on an ongoing basis, illustrate movement trends over time with respect to geography (including country, state and county) over a six-week period, with the […]

Retail

See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports

Google’s COVID-19 Community Mobility Reports show how visits and length of stay in various place categories have changed compared to a baseline period before the pandemic. The reports, which are published on an ongoing basis, illustrate movement trends over time with respect to geography (including country, state and county) over a six-week period, with the […]

Mobile

Marketers, here’s how to understand what’s really behind your mobile ad visits metric

Marketers appreciate metrics that give them a clear sense of how their campaigns move the proverbial needle. On its face, the “exposed visits/visitors” metric used ubiquitously throughout the world of mobile ad campaign measurement is as clear as it gets. Exposed visitors represent the number of devices that were exposed to an ad that subsequently […]