visibility | Marketing News

Retail

TripAdvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility

October 29, 2020October 29, 2020adminComment(0)

COVID-19 has taken a disproportionately large toll on TripAdvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019. The company has been trying to help these groups with a number of new products and services that meet perceived needs and generate new subscription revenue. Listings and menu syndication. […]

SEO

Your all-access guide to improving your Google search visibility

September 23, 2020September 23, 2020adminComment(0)

You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you ever wondered who is at the very bottom of the search? Or even right smack in the middle? If you don’t know what elements help […]

Retail

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

September 16, 2020September 16, 2020adminComment(0)

According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also said that 30% percent of online buyers prefer BOPIS/curbside pickup over home delivery (read: traditional e-commerce). Google has said something similar. The company reported that searches for “curbside pickup” saw […]