SEO

Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community

The SEO industry is vibrant in large part because of the personalities in the community and their constant desire to learn more about how search engines work. On the latest edition of his vlog, Search Engine Land News Editor Barry Schwartz sits down with one of the Google employees responsible for communicating with search professionals, […]

SEO

When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]

[embedded content] Google’s accelerated mobile pages (AMP) framework has been the gatekeeper to its Top Stories carousel, a search result feature that provides increased visibility for publishers whose content appears in it. Now that the company has announced plans to lift the AMP restriction on Top Stories, the framework’s future is in question, with some […]