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B2B buyers consume an average of 13 content pieces before deciding on a vendor

April 19, 2020April 19, 2020adminComment(0)

The average B2B buyer’s journey involves consumption of 13 pieces of content. That’s the principal finding of a new survey from market research firm FocusVision. The company polled marketing executives at companies with at least 500 employees and $ 50 million in annual revenue who had purchased a martech solution in the past year. A […]

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