SMM

Is your business ready to start using LinkedIn Ads?

When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals […]

Mobile

Using mobile location data to improve bank marketing results: A how-to guide

Increasingly, organizations of all sizes are turning to the power of location data to drive business decisions and outcomes that create better user experiences and financial results. In fact, according to a recent report published by location intelligence provider CARTO, nearly all medium-sized and large organizations with over 500 employees (94 percent) leverage location data […]