Retail

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday. The new deals sections. The new “Deals related to your search” section shows discounted or competitively priced […]

SMM

New tools for Pinterest creators

“The content on our platform is about you, and what you want in your life,” explained Colleen Stauffer, Global Director of Creator Marketing for Pinterest. “We really tried to harness planning that became way more short-term last year during the pandemic. We wanted to fit people in their current lives and how they planned in […]

SEO

Study: Comparing the data from 8 SEO tools

Have you ever had a client (or boss) that called out discrepancies between the SEO tools you use?  As an SEO, it’s tough to have that conversation. Nobody likes to hear, “Well, these tools all measure things in different ways and are never 100% … yada yada yada.”  To non-SEO people, this feels like a […]

Retail

Compare ad management tools for Google Shopping, Amazon, and more

As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market […]