E-Mail

Ten tips for acquisition email success

There’s never been a better time to launch an email campaign to attract new customers. Why? The way consumers purchase products and engage with brands is changing. Ecommerce is exploding. Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year, according to Digital Commerce 360 estimates. Acquisition […]

SEM

5 tips for starting international PPC

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting.  Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this […]