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SEM

Google pauses all political ads through inauguration

January 13, 2021January 13, 2021adminComment(0)

30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14.  They say they plan to continually monitor and reassess the decision, so the ban could potentially extend even longer. Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol will all be halted. The ban […]

SEO

Back to basics: How to manage your brand through a crisis

July 16, 2020July 16, 2020adminComment(0)

Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never experienced) instances in which a misstep by a business created serious reputation issues for the brand.  When circumstances are severe, however, such […]

SMM

CPG giant Unilever announces no more Facebook, Twitter ads through 2020

June 27, 2020June 27, 2020adminComment(0)

Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere […]

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