Retail

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping campaigns and new customer targeting […]

SEM

This decade’s most important marketing question: What data rights do advertisers possess?

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language.  Specifically, there seem to be three main reactions to this change:  Those who believe that advertisers own the data outright, […]

Retail

A Corona Xmas: Why physical stores will power online shopping this holiday season

A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales. […]

SEM

Google Merchant Promotions will be approved faster this holiday, Google says

It’s that time of year. The ad platforms are starting to wheel out their holiday advertising updates. On Tuesday, Google announced new capabilities for Local campaigns and Shopping Promotions. Local campaign updates. Local campaigns, Google’s automated campaign type for local businesses, can now optimize for store visits indicators such as clicks on directions or calls. […]

Display

This week in martech

Nielsen looks at remote work habits Nielsen, the global media metrics and insights provider, has been taking a close look at how remote working has impacted daily lives and habits. Nielsen’s August 2020 “Total Audience Report”—a special “work from home” edition—drew on standard Nielsen television, radio and digital measurement methodologies, drawing data from tens of […]