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Expanded text ads (ETAs) aren’t going anywhere just yet, but Google’s latest experiment to make responsive search ads (RSAs) the default option is a sign of where things are heading. Responsive search ads are indicative of the broader shift to machine learning and automation, where bids, ads, landing pages, etc. are powered by algorithms designed […]
With more than 80 million customer calls a month being driven by Google search ads, there’s an enormous opportunity to leverage call analytics to maximize that engagement into conversions. The technology can also eliminate wastes of time, resources and money. “We’re talking about eliminating underperforming campaigns, those campaigns that are not driving the outcomes that […]
The news has been filled recently with images of angry protesters agitating for the “reopening” of local businesses. That’s now happening in many places around the country: Georgia, Texas, Florida, Colorado and numerous other states. Yet polls continue to indicate consumers remain nervous about COVID-19, raising the basic question: if you open it will they […]