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Tag: taking

Display

How two martech companies are taking on the cookieless world

August 19, 2020August 19, 2020adminComment(0)

In the first part of this feature, we talked about how the blocking of third-party cookies by Chrome, following in the footsteps of Safari and Mozilla Firefox, could be disruptive to addressable media – that is, to the possibility of targeting and re-targeting users with relevant ads, responsive to intent signals generated by browsing behavior. […]

SEM

Bing Ads brand CPC taking the elevator — up

March 31, 2018March 31, 2018adminComment(0)

Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC) on Google, following a Q3 in which brand CPC was actually declining. This despite the fact that Google brand top-of-the-page and first-page minimum bid estimates continued to decline steadily through the end of 2017. While […]

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How e-books can provide actionable value to B2B buyers

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Google Search Console performance report image impression change

April 9, 2021April 9, 2021admin

Google announces product reviews algorithm update

April 8, 2021April 8, 2021admin

The concerning future of the resilient keyword

April 8, 2021April 8, 2021admin

Google updates Merchant Center product data specifications

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Must See

How e-books can provide actionable value to B2B buyers

April 17, 2021admin

Google Search Console performance report image impression change

April 9, 2021April 9, 2021admin

Google announces product reviews algorithm update

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Recruitment SEO: How to create a well-optimized career section on your site

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Mobile speed case studies: Push for faster page loads

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Here’s how email marketers can stay sane amid this holiday season’s uncertainty

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