Content

Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics

Last December song lyrics website Genius sued (.pdf) Google and partner LyricFind in New York state court for allegedly misappropriating song lyrics from its website. It charged the two defendants with breach of contract, unfair competition and other claims. The case was procedurally removed to federal court under the theory that it was really a copyright case […]

Retail

Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]

[embedded content] “[It’s] a totally fascinating product, but has some drawbacks as well,” Mike Ryan, product management lead at Smarter Ecommerce, said of Google’s Smart Shopping campaigns, which use automated ad placement and bidding to optimize for a given conversion or return on ad spend (ROAS) goal. During our Google Shopping session of Live with […]