“I haven’t had a ‘real job’ since I was 18 or 19. I’ve always been working different businesses, trying to figure out my path,” said Josh Dzime-Assison, CMO of the reselling platform Vendoo and self-described born entrepreneur, from his home office outside of Washington, D.C. But even his earliest endeavors signaled the approach to marketing […]
Tag: small
The need for (mobile) speed: Small improvements have a big conversion impact
Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. But even more importantly, page speed can have a significant impact on conversions and revenue for brands across industries, according to […]
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related […]
The difference between small business & enterprise SEO
Your company’s website often makes the first impression on customers before you ever meet them in person. But how do potential customers find your site? How can it compete with the larger sites of enterprise corporations with huge marketing budgets? One solutions is investing in SEO services that can help improve your website’s marketing functionality. […]