4 ways to speed up your Shopify site

Page speed is a Google ranking factor, but its influence isn’t limited to your organic visibility. For e-commerce sites, speed is always a concern because low page load times improve the user experience and, in turn, conversion rates. The fastest Shopify sites share some common characteristics. “They generally use a very, very lightweight theme, very […]


Web Vitals come to Google’s Test My Site tool

Google is continuing its emphasis on speed to get site owners to improve their mobile web experiences for users. After rebuilding its Test My Site tool last year, Google has now added speed recommendations aimed at improving user experiences. This includes showing speed metrics that are aligned with the Web Vitals reporting that rolled in […]