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Tag: simple

Content

15 seconds of engagement as a simple content metric

August 7, 2020August 7, 2020adminComment(0)

Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting positive business outcomes. Post CPC/CPM metrics. The intention is to get away from […]

SEM

How to set up a simple Google Ads testing framework for continual campaign optimization

July 7, 2020adminComment(0)

Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still advantages for those that commit to even a simple cadence of testing ad copy in their paid search campaigns. “Your ads and extensions are the only part of your account […]

SEO

Bing can now answer queries with a simple ‘Yes’ or ‘No’

May 21, 2020May 21, 2020adminComment(0)

Bing can now return a “Yes” or “No” answer for certain queries, the company announced Tuesday. The new search feature includes the one-word answer as well as a carousel of related excerpts from various sources. What it looks like. This was the top result for the query “can dogs eat chocolate” prior to the change. […]

SEM

A simple script to compare search behavior before – and during – COVID-19

April 18, 2020April 18, 2020adminComment(0)

With the economy in turmoil and people staying at home, search behavior is naturally affected. But is there really a substantial shift from mobile to desktop devices? Is night-time search traffic really on the rise? Are the differences between weekdays really blurring? And most importantly: How does this affect my accounts? I found it tedious […]

Latest News

How e-books can provide actionable value to B2B buyers

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Google Search Console performance report image impression change

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Google announces product reviews algorithm update

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The concerning future of the resilient keyword

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Google updates Merchant Center product data specifications

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How e-books can provide actionable value to B2B buyers

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Google announces product reviews algorithm update

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SMX Overtime: Eternal testing, the key to Facebook Ads success

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Microsoft Advertising introduces more automation via ad suggestions with auto-apply

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