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Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting positive business outcomes. Post CPC/CPM metrics. The intention is to get away from […]
Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still advantages for those that commit to even a simple cadence of testing ad copy in their paid search campaigns. “Your ads and extensions are the only part of your account […]
Bing can now return a “Yes” or “No” answer for certain queries, the company announced Tuesday. The new search feature includes the one-word answer as well as a carousel of related excerpts from various sources. What it looks like. This was the top result for the query “can dogs eat chocolate” prior to the change. […]
With the economy in turmoil and people staying at home, search behavior is naturally affected. But is there really a substantial shift from mobile to desktop devices? Is night-time search traffic really on the rise? Are the differences between weekdays really blurring? And most importantly: How does this affect my accounts? I found it tedious […]