Google is taking the significant step of opening up its Shopping search results to unpaid, organic listings. The Google Shopping tab results “will consist primarily of free product listings” starting next week, the company announced Tuesday. The move comes amid the coronavirus crisis in which many brick and mortar retailers have had to close their […]
Tag: shift
As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief
Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept campaigns running smoothly and on time. But current working conditions are putting marketing technologists under a considerable amount of stress, which is causing a spike in interest […]