SEO

How SEOs can create a free server log dashboard to better understand incoming traffic to your website

This technical SEO tutorial takes a step-by-step approach to create your free server logs dashboard using Elasticsearch. This approach harnesses the power of Elasticsearch to help create powerful visualizations using your log files. These visualizations help webmasters understand incoming traffic to their website by using data that is completely reliable and unsampled. And because it’s […]

SEO

Why SEOs should care about brand

I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I […]

SEO

Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]

“I was expecting that people would be more like, ‘No, we don’t want updates,’” said Daniel Waisberg, search advocate at Google, in response to a Twitter poll that Search Engine Land News Editor Barry Schwartz posted asking whether Google should temporarily halt algorithm updates during the COVID-19 outbreak. Should Google stop pushing out search algorithm […]