The Marketing News Site
Google said on April 6, 2021 it made a change to how it reports within Google Search Console’s performance report for image search impressions. This change is a reporting only change and there was no impact to your actual rankings in Google Search. What changed. Google said it “improved the algorithm for counting image impressions […]
Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. We’ve been expecting Google Search Console to support regular expressions for the past year or […]
Fabrice Canel, the Principal Program Manager at Microsoft Bing, has submitted a proposal, aka feature request, to build into the core of WordPress the ability for WordPress to push new and updated URLs directly to search engines. The proposal. You can access this feature request at the WordPress ticket site, where Fabrice wrote “today, we […]
Between March 10th and March 23rd Google said there was an “internal reporting issue” with the crawl stats report within Search Console. This data issue only impacted the reporting tools and had no impact on your Google Search performance. You may see a drop in your crawl data in that specific report, but that reporting […]
[unable to retrieve full-text content] Earlier this year we reported how Google was testing displaying practice homework problems in the search results. Now this feature is fully live in Google Search and Google has come up with new structured data and Search Console reporting to help educational websites understand which pages have… Please visit Search […]
Web-facing pages are an information security battle zone as we fight hackers who try to steal company secrets. Modern webpages often leverage resources from more than one origin (domain). This often leads to vulnerabilities. As pressure mounts surrounding security concerns that affect new features, webmasters have a growing list of options from browser makers, including […]
Google has made two changes to the rich results report in Google Search Console. One of the changes was related to the job posting report and the other change was related to the FAQ and Q&A rich results report. Google documented both of these changes on this help page but we will explain them below. […]
Google announced it is bringing Google News “Full Coverage” feature you can find in Google News directly to Google Search. Google said the company is “now bringing Full Coverage to Search, making it easier for more people to explore all aspects of a story from a variety of perspectives.” What is Full Coverage. In 2018, […]
Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different search features including recipe results, image search’s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design. Let’s go through each update briefly below. Infographic-like […]
Starting around February 18, 2021, Google seems to be showing fewer featured snippet results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant declines in featured snippets showing up. What the tools show. All of the tools that track featured snippets in Google’s […]
Google announced a new feature in Search Console named “associations.” Associations lets you connect your Search Console account with other Google accounts, such as YouTube, Google Analytics, Android apps and much more. You can access this feature by clicking here. What are associations. Google said an “association is a connection between a Search Console property, […]
Search advertising is evolving alongside a rapid change in user shopping behavior. With audiences shifting more than ever, it’s important for marketers to make the most of potential customers seeking out new brand loyalties and products. But when it comes to search marketing, it can be tempting to stick with what you know. It might […]
Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses machine learning to determine which variations to use based on what queries people are […]
Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, marketers, who will blink first? As we learned earlier this […]
If you check out your core web vitals report within Google Search Console over the next day or two, you may start to see a lot more green scores. This is not necessarily because of anything you may have done to improve your site metrics. It may be because Google made a small change to […]