SEM

Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review

Microsoft called 2020 a “challenging and disruptive year” for many of us and Microsoft said its goal was to ensure its platform “delivers accurate and relevant information to our customers while protecting them from low-quality or harmful experiences.” With that, Microsoft published its ad quality in review for 2020 and here are some of the […]

SEM

Google Merchant Promotions will be approved faster this holiday, Google says

It’s that time of year. The ad platforms are starting to wheel out their holiday advertising updates. On Tuesday, Google announced new capabilities for Local campaigns and Shopping Promotions. Local campaign updates. Local campaigns, Google’s automated campaign type for local businesses, can now optimize for store visits indicators such as clicks on directions or calls. […]

SEO

SEO will be a primary focus for marketers during the downturn, says survey

Conductor released a new survey (registration required) that argues in favor of the value of SEO during an economic downturn. The survey had 317 respondents drawn from Conductor’s extended network across a range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive, […]