SEM

Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review

Microsoft called 2020 a “challenging and disruptive year” for many of us and Microsoft said its goal was to ensure its platform “delivers accurate and relevant information to our customers while protecting them from low-quality or harmful experiences.” With that, Microsoft published its ad quality in review for 2020 and here are some of the […]

SEM

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to how consumers and, by extension, advertisers, were impacted by the coronavirus pandemic. In early March, the approaching crisis began disrupting search and digital ad budgets, with some businesses cutting their ad spend due to […]