reputation | Marketing News

SEO

Reputation attack sites have plummeted in Google, but can still harm

April 2, 2021April 2, 2021adminComment(0)

Reputation-harming sites have long positioned themselves as admirable venues for consumer complaints while hosting unverified content that is often damaging to organizations and individuals. Fortunately, the most infamous of these websites took steep hits in 2018 and have not recovered rankings in Google since. However, these sites, including Ripoff Report, Pissed Consumer and Complaints Board, […]

SEO

Brand reputation and the impact of Google SERP selections

December 23, 2020December 23, 2020adminComment(0)

This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. Thread Time: Subject: Negative brand impact of PAA results. Google has been including more balanced questions into People Also Ask (PAA) results. Here is a selection where […]

Retail

TripAdvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility

October 29, 2020October 29, 2020adminComment(0)

COVID-19 has taken a disproportionately large toll on TripAdvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019. The company has been trying to help these groups with a number of new products and services that meet perceived needs and generate new subscription revenue. Listings and menu syndication. […]