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This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. Thread Time: Subject: Negative brand impact of PAA results. Google has been including more balanced questions into People Also Ask (PAA) results. Here is a selection where […]
COVID-19 has taken a disproportionately large toll on TripAdvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019. The company has been trying to help these groups with a number of new products and services that meet perceived needs and generate new subscription revenue. Listings and menu syndication. […]