Reputation-harming sites have long positioned themselves as admirable venues for consumer complaints while hosting unverified content that is often damaging to organizations and individuals. Fortunately, the most infamous of these websites took steep hits in 2018 and have not recovered rankings in Google since. However, these sites, including Ripoff Report, Pissed Consumer and Complaints Board, […]
Tag: reputation
Brand reputation and the impact of Google SERP selections
This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. Thread Time: Subject: Negative brand impact of PAA results. Google has been including more balanced questions into People Also Ask (PAA) results. Here is a selection where […]
TripAdvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
COVID-19 has taken a disproportionately large toll on TripAdvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019. The company has been trying to help these groups with a number of new products and services that meet perceived needs and generate new subscription revenue. Listings and menu syndication. […]