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Release Notes: Neustar launches Fabrick

Neustar’s recent launch of Fabrick—an eco-system rather than a unitary solution—reflects the growing realization among martech and adtech vendors that innovation is needed to meet the challenge of the post-cookie and privacy-driven world. A multi-faceted approach. Devon DeBlasio, Product Marketing Director at Neustar, explained the thinking behind Fabrick. “Fabrick is not one singular thing,” he […]

Mobile

Release Notes: Button’s Reach offers deep linking and app-tracking for affiliate channels

Affiliate marketing channels are in widespread use by retailers, and now Button, a mobile commerce optimization platform, has developed a deep linking and app-tracking capability for affiliate channels through its new product, Reach.  Button integrates with publishers to place calls to action within content, believing, as Button CEO Michael Jaconi has said, that “the internet […]