Retail

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping campaigns and new customer targeting […]

SEM

Google Merchant Promotions will be approved faster this holiday, Google says

It’s that time of year. The ad platforms are starting to wheel out their holiday advertising updates. On Tuesday, Google announced new capabilities for Local campaigns and Shopping Promotions. Local campaign updates. Local campaigns, Google’s automated campaign type for local businesses, can now optimize for store visits indicators such as clicks on directions or calls. […]