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Programmatic, branding, and what companies are missing: An interview with IAB’s Patrick Dolan

Patrick Dolan, President & COO of the Interactive Advertising Bureau (IAB), remembers the first IAB Annual Leadership Meeting in 2008. There was a lot of discussion about a new technology called programmatic advertising. The industry was just emerging and there were a lot of concerns about advertising creative, inventory, supply, and the science behind ad […]

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IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs). Eight in 10 US mobile digital display ads are traded programmatically, […]

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Programmatic performance marketing (aka affiliate marketing) questions and answers

Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as a digital marketing layer, the term “performance programmatic” becomes more useful and more instructive in terms of describing where it fits into the performance marketing ecosystem […]