Retail

Google updates Merchant Center product data specifications

Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic Shopping listings. Every year, Google updates these specifications with the aim of improving its shopping experience. The company released the 2021 updates for search marketers yesterday. Below is a list […]

Content

Sitecore delivers product news against a shifting business landscape

Product news released at the virtual Sitecore Symposium today recognized the need for brands to get started quickly and easily with personalization in this period where accelerated digital transformation meets increased consumer demand for relevant experiences. As Sitecore CMO Paige O’Neill said in her keynote, “Customer expectations are shifting once again from under us.” She […]

SMM

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product tags. For more than a year, Instagram has been testing product tags for organic Shopping […]

Retail

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also said that 30% percent of online buyers prefer BOPIS/curbside pickup over home delivery (read: traditional e-commerce). Google has said something similar. The company reported that searches for “curbside pickup” saw […]

Retail

Bing Shopping opens up to free product listings

Organic product listings are now available in the Bing Shopping tab, Microsoft announced Monday. They are currently offered to Microsoft Merchant Center store owners with approved offers, and will launch with a small volume of traffic this month. The ability to promote products for free is currently only available to merchants in the U.S., but […]

Retail

Bing brings visual search to product ads

Bing has added new visual search features to its sponsored Shopping results, the company announced Thursday. Users can click on the visual search icon in the Shopping search bar or in a product result to search for visually similar items. This feature has launched for clothing and shoes, with an expansion into home decor planned […]