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ABM’s corporate IP problem

It was a post by Sara McNamara on LinkedIn which drew our attention to the fact that, to the extent account matching depends on tracking corporate IPs, it would run into problems if everyone started working from home. Which, of course, is largely what has happened over the last three to four months. Is there […]

Retail

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. One of the more interesting examples of bringing digital experiences into physical stores comes from Chicago-based Cooler Screens, […]