SEM

A Google Ads setting allowed advertisers to exclude people of “unknown gender”

A Google Ads setting allowed businesses to potentially exclude nonbinary gender audiences, according to The Markup. The publication found examples across YouTube and search where advertisers could exclude audiences based on “unknown gender.” This form of discrimination is against Google’s own personalized advertising policy. “We will be implementing an update to our policy and enforcement […]

SEO

Bing applies AI and natural language models to autosuggest, People Also Ask

Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced Wednesday. It is also expanding the use of natural language representation models to extend its question answering and semantic highlighting features globally. Real-time phrase suggestions. Bing’s automatically generated search suggestions […]