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Tag: option

Content

When silence is not an option: Brands dive in with protest support

June 12, 2020June 12, 2020adminComment(0)

George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown into an international movement against racism and police violence. Most brands have historically avoided taking political stands for fear of offending some of their customers. While that has slowly changed […]

SEM

Microsoft Advertising adds cookie-based experiment option

April 28, 2020April 28, 2020adminComment(0)

Cookie-based experiments are now available on Microsoft Advertising, the company announced Monday. If this option is selected, customers will only be shown ads from either your experiment or your original campaign when they search. The “Create an experiment” page with the new cookie-based split option. Why we care Microsoft Advertising experiments enable you to create […]

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