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Tag: opportunities

SEO

Contextual links in featured snippets may present new opportunities and risks

January 23, 2021January 23, 2021adminComment(0)

In November, contextual links began appearing in Google’s featured snippets. Although it’s still in the testing phase, the potential for more links to appear in this high-visibility search result feature has SEOs concerned about what that may mean for their click-through rates, the safety of their brands as well as how they might optimize for […]

Retail

Branding opportunities on Amazon: Not just for retailers anymore

July 21, 2020July 21, 2020adminComment(0)

When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead at Merkle, made the case at SMX Next last month that brands in travel, entertainment, financial services and even automotive should also educate themselves about the opportunities. Waller, who has been working with Amazon […]

Latest News

MarTech Topics

March 13, 2022March 13, 2022admin

Facebook is still underreporting iOS web conversions, but not as much as before

March 1, 2022March 1, 2022admin

Google testing questions and answers in the Google Maps interface

March 1, 2022March 1, 2022admin

How to improve E-A-T for YMYL pages

February 24, 2022February 24, 2022admin

Google tests Buying Guides in mobile search results

February 21, 2022February 21, 2022admin

Must See

MarTech Topics

March 13, 2022March 13, 2022admin

Facebook is still underreporting iOS web conversions, but not as much as before

March 1, 2022March 1, 2022admin

Google testing questions and answers in the Google Maps interface

March 1, 2022March 1, 2022admin

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Web Stories are coming to Google Discover

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