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In November, contextual links began appearing in Google’s featured snippets. Although it’s still in the testing phase, the potential for more links to appear in this high-visibility search result feature has SEOs concerned about what that may mean for their click-through rates, the safety of their brands as well as how they might optimize for […]
When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead at Merkle, made the case at SMX Next last month that brands in travel, entertainment, financial services and even automotive should also educate themselves about the opportunities. Waller, who has been working with Amazon […]