SEM

Microsoft Advertising now offers Filter Link Extensions

Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the announcement, filter link extensions mean “Advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” With Filter Link Extensions, your ads will include one header with between […]

Mobile

Release Notes: Button’s Reach offers deep linking and app-tracking for affiliate channels

Affiliate marketing channels are in widespread use by retailers, and now Button, a mobile commerce optimization platform, has developed a deep linking and app-tracking capability for affiliate channels through its new product, Reach.  Button integrates with publishers to place calls to action within content, believing, as Button CEO Michael Jaconi has said, that “the internet […]

SEM

Microsoft Advertising offers free stock images for Audience ads

Microsoft Advertising advertisers can access Shutterstock’s stock photo library of more than 320 million images for their search campaigns. Announced Tuesday, the new partnership makes stock images available for free within the Micorosft Advertising web interface. Shutterstock library access is rolling out first in the U.S. and UK for advertisers participating in the Microsoft Audience […]