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Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pandemic. Their […]
When planning out a website for your business, there’s the temptation to make it as appealing as possible — you want everyone who visits your homepage to feel welcome and that the site was built especially for them. Don’t. Everyone under the sun is not going to be buying your product. Instead, businesses need to […]
“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered Instagram, TikTok and YouTube analytics tool that creates insights about audience and authenticity. Influencer marketing may […]
I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or do you need a few reasons to try it out? In this article, I will be comparing SSC versus standard Shopping campaigns with the main pros and cons of each […]
“If you think about all the work that marketers do across demand gen, brand, product marketing…there are many different aspects. When you talk about market research, the term seems narrow and specific — but my point-of-view is that it’s really vital to lean into feedback from the customers, prospects, audiences and stakeholders that matter to […]
Google has been rolling out “simplified” location reports in the Google Ads UI over the past month or so. Any time a platform uses “simplified” or “streamlined” to describe a change, we have to wonder if it’s a red herring. Does it provide an easier way to get at the same access, data and functionality? […]
How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface, […]
[embedded content] Next year, Google will lift the AMP restriction on its Top Stories section and instead use page experience factors to determine what content shows up in the Top Stories. This news has publishers reevaluating AMP and their mobile strategy. During our AMP session of Live with Search Engine Land, Matt Dorville, SEO manager […]
On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can help manage CCPA’s reporting requirements. The California Consumer Privacy Act (CCPA) passed in 2018 and went into effect on January 1, 2020. But it’s not just […]
Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. But even more importantly, page speed can have a significant impact on conversions and revenue for brands across industries, according to […]
[embedded content] Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, recently joined Search Engine Land Editor-in-Chief Ginny Marvin for a deep dive into Facebook’s big push into e-commerce: Facebook Shops. Watch the replay above. Based in Northern Ireland, Gil is an official Facebook Marketing […]
For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands […]
Deciding whether or not your company needs a digital commerce advertising management platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Use the following questions to help you determine the answers. 1. Does it make more […]
Join Thousands of Fellow Followers Login or register now to gain instant access to the rest of this premium content! Google’s Gmail update went live this week, complete with a new set of capabilities intended to make their product more intuitive for users. According to Seeking Alpha, Google has roughly 1.2 billion (yes, billion) Gmail […]
Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways in which Facebook is trying to shift under mounting scrutiny and regulatory pressure. Here’s what we know. What’s changing There has been some confusion about the extent of this […]