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What do advertisers need to know heading into Black Friday and Cyber Monday? What do we know about 2020 holiday trends so far? How should your brand adjust your advertising and messaging? Let’s find out. While we’re navigating uncharted waters during this year’s holiday retail season, changes in consumer behaviors lead us to believe the […]
Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, read reviews or compare prices. This makes the product panel the frontline in terms of providing potential customers with the information they need […]
Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $ 60 billion business. We were still talking about Yahoo as a player in search, enhanced campaigns ushered in mobile as a marketing must-do just two years prior and ads-only Google Shopping was three years old. Fast-forward […]
There are a number of common phrases that speak to the power of “small” things. “Good things come in small packages” or “small but mighty” are just a couple that come to mind. But small content – in length, but especially in size on a handheld screen – holds enormous significance for brand storytelling and […]
With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be three main reactions to this change: Those who believe that advertisers own the data outright, […]
Google releases updates and changes to its search results all the time, many of those updates relate directly to Google’s search ranking algorithms. A fun topic is asking an SEO which Google algorithm update felt the biggest to them in their SEO careers. In my keynote during our virtual SMX Next last month, I covered […]
Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through […]
Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a marketing channel, it’s still woefully underutilized by the majority of retail marketers. Minority of brands currently use SMS. According to […]
With the explosion of digital marketing, and attribution, the phone is often relegated to second class status. But research suggests that 60 percent of US consumers prefer to contact a business by phone after finding them online – compared to just 16 percent who prefer email and 15 percent who prefer to visit the business […]